Gift & Home - August 2010

Seattle Show Offers
Buyers a “Cutting Edge”

As the second edition under new management team Urban Expositions, the Seattle Gift Show’s August 21-24, 2010 edition at the Washington State Convention Center comes together with the permanent showrooms at the Pacific Market Center for Seattle Market Week (August 18-24). These two world-class, easy-to-shop venues will bring together a tremendous product selection of cutting edge designs in virtually every category, including top name companies and innovative newcomers, as well as breaking trends and bountiful buyer services.

“We received extremely positive feedback from exhibitors and buyers alike about the expanded selection and new programs we brought together for the Winter 2010 edition and we’re using this input to fine-tune our offerings for August,” explains Doug Miller, president, Urban Expositions.

“We’re continuing to enhance the
buyer services and product re-
source to build on the show’s well-
established reputation as a cost-ef-
fective, convenient place to see the
newest product innovations that
cater to today’s Pacific Northwest
consumer.”
Among the highlights for the
Seattle Gift Show:

Selection

Retailers can explore more resources than ever before from hundreds of companies representing more than 3,000 plus top name lines and innovative newcomers. Exhibitors are categorized in eight easy-to-shop sections: Food Focus, Gifts & Collectibles, Handmade, Home & Garden, Northwest Directions, Personal Style, Treasures To Go (Cash & Carry) and Vintage Collection.

Product Previews

Before buyers step out on the show floor, they should make plans to visit the special Product Preview Area in the main lobby. An ideal place to get a quick overview of new products and plan buying schedules, this area will showcase the newest designs and “must have” items from many of the show’s exhibitors.

Buyer Services

The Seattle Gift Show offers a full roster of buyer services including: Saturday, August 21

Stand Out! Brand Differentiation for Store Owners

1:00PM- 2:00PM Presented by Lisa Hufford, President and Founder of Simplicity Consulting Retailers and storeowners looking for guidance on how to create a business brand that will distinguish their store from others take note- this seminar is for you! Join Lisa Hufford as she explains the making of a great brand, how to make your brand stand out and how to measure your brands success.

Sunday, August 22

What To Put Where Why And How

1:00 PM- 2:00PM
Presented by Natalie Tan, Retail
Consultant, Retail Excellence Con-
sulting
The key to successful retailing is
influencing how customers walk
your store. An effective layout that
ensures full store penetration is a
good start. The next step is to pres-
ent your stories in a way that is log-
ically sequenced, keeping in mind
the advantages of a well planned
adjacency strategy. This seminar
shows an actual store transforma-
tion exercise from layout analysis
to strategic product placement.

Silent Selling: Influence Shopping Behavior

3:30PM-4:30PM Presented by Natalie Tan, Retail Consultant, Retail Excellence Consulting While store associates deliver sales by employing active selling, the cut back in labor means fewer associates to interact with customers. Now is the time to ensure that all in-store elements – from strategic product placement to focal displays, act cohesively to compel customers not only to browse longer, but ultimately buy! From traffic direction to visual clues, tapping into the customers’ 5 senses will increase conversion. What do you want customers to see, hear, smell, touch and taste?